Location: Remote

Employment Type: Full Time

Compensation: $190K-$210K

Job Description

We are looking for a strategic, data-driven Sr. Director of Demand Generation to own and scale our revenue pipeline. Reporting to the CMO, you will lead a high-performing team — including BDR, Events, and Digital — responsible for building and executing full-funnel demand generation programs that drive qualified pipeline and accelerate revenue growth. This is a highly cross-functional role that sits at the intersection of marketing, sales, and revenue operations at a PE-backed healthcare technology company operating in a fast-paced, high-growth environment.

What You'll Do

• Define and own the demand generation strategy across all channels to meet pipeline and revenue targets
• Partner closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment on ICP, messaging, and pipeline goals
• Build, mentor, and grow a team of demand generation managers and specialists
• Present pipeline performance, forecasts, and strategic recommendations to executive leadership

• Own MQL, SQL, pipeline, and CAC targets — report on performance weekly, monthly, and quarterly
• Build and maintain dashboards that provide full-funnel visibility from impression to closed-won
• Apply a rigorous test-and-learn methodology across campaigns, audiences, and creative
• Partner with RevOps to ensure accurate attribution modeling and lead flow processes

• Own the demand generation budget, optimizing spend across channels
• Evaluate, negotiate, and manage relationships with agencies, media partners, and MarTech vendors
  
  * Must be available to work East Coast hours

Qualifications

• 10+ years of B2B marketing experience, with 5+ years in demand generation leadership role
• Proven track record of building and scaling pipeline generation programs at a high-growth SaaS or technology company
• Experience managing small, high-impact teams including BDR managers, campaign managers, and events functions
• Deep expertise in ABM, paid media, email marketing, and integrated campaign execution
• Experience marketing to enterprise and/or mid-market buyers
  
  Skills & Competencies

• Strong analytical mindset — comfortable owning revenue KPIs and making data-driven decisions
• Excellent cross-functional communicator who can influence without authority
• Deep hands-on experience with HubSpot as a core MarTech platform, with a strong understanding of how to maximize it across demand gen, nurture, and reporting
• Forward-thinking approach to MarTech — able to evaluate and recommend tools that can enhance the stack, including AI-powered solutions for personalization, intent data, content, and campaign optimization
• Ability to balance strategic thinking with hands-on execution
• Strong people leader who invests in team development

• Experience in healthcare technology, health IT, or adjacent regulated industries
• Familiarity with PLG (product-led growth) motions alongside sales-led strategies