Location: Remote

Employment Type: Full Time

Compensation: $130K-$150K

Job Description

The Director of Product Marketing and Content is a senior leadership role responsible for defining and operationalizing how LivTech goes to market across all three business segments (Physician, Residential and In-Home). You'll lead a team of Product Marketing Managers — and work cross-functionally with product, sales, and customer success to ensure our positioning is sharp, our sales teams are enabled, and our launches land with impact.

This is a high-ownership role that sits at the intersection of market intelligence, storytelling, and revenue enablement. You'll report directly to the CMO and operate as a key strategic partner across the organization.

 

What You'll Do

Positioning & Messaging

• Own and evolve LivTech's positioning and messaging framework across all three market segments — Residential, In-Home, and Physician
• Ensure messaging is differentiated, clinically credible, and resonant with distinct buyer personas across each segment
• Partner with the CMO to develop and maintain the parent brand narrative and ensure consistency across product lines and acquired brands

Competitive Intelligence

• Build and maintain a rigorous competitive intelligence program across all three segments
• Synthesize market, buyer, and competitor insights into actionable guidance for product, sales, and marketing teams
• Monitor market trends in post-acute healthcare technology and translate them into strategic recommendations

Sales Enablement

• Develop and maintain a comprehensive sales enablement library — pitch decks, battle cards, objection handling guides, ROI tools, and segment-specific collateral
• Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
• Support onboarding of new sales and BDR team members with segment-specific product and market training

Product Launches & GTM

• Lead go-to-market planning and execution for new product launches and feature releases across all segments
• Coordinate cross-functionally with product management, sales, and customer success to ensure launch readiness
• Define launch objectives, success metrics, and post-launch reporting cadence

Customer & Market Research

• Design and execute ongoing customer research programs — win/loss analysis, buyer interviews, persona development, and customer advisory inputs
• Translate research findings into messaging updates, enablement improvements, and product feedback loops
• Maintain deep expertise in post-acute healthcare buyer dynamics across facility-based, home-based, and physician market segments

Content & Customer Marketing

• Own the content strategy tied to product positioning across all three segments — ensuring content reflects and reinforces LivTech's messaging framework
• Oversee development of high-value content assets including white papers, case studies, solution briefs, blog posts, and segment-specific thought leadership
• Partner with the brand and campaign teams to ensure content is activated effectively across channels
• Build and maintain a content calendar aligned to product launches, campaigns, and industry moments
• Establish LivTech's thought leadership voice in post-acute healthcare technology
• Own customer marketing and advocacy programs — including reference management, customer case studies, and customer advisory board coordination

Analyst Relations

• Serve as the primary point of contact for industry analysts including KLAS, Gartner, and Black Book
• Manage analyst briefings, inquiry calls, and research participation to ensure LivTech is accurately and favorably represented in analyst coverage
• Monitor analyst reports and ratings for competitive insights and incorporate findings into positioning and sales enablement materials
• Partner with the CMO to develop an analyst relations strategy that builds LivTech's credibility and visibility in the post-acute healthcare technology market

Team Leadership

• Lead, develop, and retain a team Product Marketing Managers aligned to each business segment
• Set clear goals, provide regular coaching, and create a high-performance team culture
• Partner with the CMO to evolve the PMM org structure as the business scales

Qualifications

• 6–12 years of product marketing experience, with at least 3 years in a leadership role managing a team
• Deep healthcare technology experience required — familiarity with post-acute care markets (senior living, home health, or physician/clinician segments) strongly preferred
• Proven track record of developing differentiated positioning and messaging in a complex, multi-product environment
• Strong sales enablement instincts — you understand what revenue teams actually need and how to build materials they'll use
• Experience leading GTM for product launches in a B2B SaaS or healthcare technology environment
• Exceptional communicator and storyteller — comfortable presenting to C-suite and board-level audiences
• Demonstrated ability to build and develop high-performing teams
• Comfortable operating in a fast-moving, acquisition-driven environment where priorities evolve
• Remote-ready; available during core Eastern Time business hours